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Design Thinking: A Mind Mapping Perspective- Maps now live!

A huge thank you to Marco Ossani for contributing to our Business Club webinar archive, with his fantastic presentation about the uses of mind mapping in Design Thinking. Dr Marco Ossani is a Consultant, Facilitator, Trainer, Coach, Author & Accredited Mind Mapper based in Italy.

In this exclusive Business Club Webinar, Marco presented Design Thinking before demonstrating how mind mapping can assist in the critical thinking required for Design Thinking. He has now shared the maps from his webinar on Biggerplate and we strongly encourage you to have a look at them and download them for your future learning and use.

Here is the "classical" Empathy Map from a Design Thinking perspective - to ensure you do observe appropriately in the Empathise Phase!

If you are looking for a simple map to help you order and organise the bulk of knowledge before starting a Design Thinking challenge, then Marco shares this map for you.

Additionally, this map is a summary of the Design Thinking process - it helps you reconnecting and planning your processes and keep an eye on how it works and how it's progressing.

And finally, when your Design Thinking challenge generates prototypes of selected ideas, you must put them to test with users - this map highlights the very basics elements to collect for a serious feedback. Enrich and customise it at your convenience.

Thinking as a designer is the best way to generate meaningful, human-cantered innovation. From product to policy design, whatever the problem to solve is, Design Thinking provides a unique frame and a powerful process to be creative within constraints and balancing desirability, feasibility and viability of what we do, always with PEOPLE in mind. The human-(brain)-centered Mind Maps make the best fit for the most relevant phases of this process: flexible thinking templates you can use in practice, starting immediately…!

Marco hopes you will be able to find your own way of using mind maps to facilitate in your Design Thinking through sharing his mind maps with the Biggerplate Community!

For more see his Biggerplate Business Club webinar recording!

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Ruth manages our global mind mapping community: sharing news, stories, and updates! Community Manager de la communauté mondiale des mind mappers; je gère le contenu et marketing !
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